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Alpine Electronics, Inc. more...

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(アルパイン株式会社, Arupain Kabushiki-gaisha^?) (TYO: 6816 ) is traditionally known as an aftermarket car audio and navigation systems manufacturer, famed for their high quality, high price in-car audio units commonly known as headunits. It is a subsidiary of Japanese electronics manufacturer Alps Electric Co., Ltd.

In 2006 Alpine's turnover came 76% from OEM business, mainly to premium vehicle brands like Mercedes-Benz, BMW, Acura, Volvo, Aston Martin, Jaguar and Land Rover. It is a subsidiary of Alps Electric Co. and its registered head office is in Tokyo, Japan. However its main offices, or the real headquarters, are in Iwaki, Fukushima Prefecture, Japan.

Established in 1967 as Alps-Motorola — a joint venture between Alps Electric and U.S.-based Motorola — it became Alpine Electronics, Inc. in 1978 when Alps bought out Motorola's share of the company.

Alpine offers a wide range of items, including in-car multimedia, amplifiers, speakers, subwoofers and signal processing equipment.

Corporate vision

In 2005, Alpine changed its corporate message from "Discover the Future of Mobile Media" to "Driving Mobile Media Solutions". According to Alpine, this is to reflect the company's "determination to be a Mobile Media Solution Company that creates Visionary Value".

Company logo

The five stripes in the Alpine logo were added in the 1990s. Originally light blue to contrast with the letters which were in dark blue, they were later changed to one colour. The stripes are each said to stand for different aspects of Alpine's philosophy which are:

Engineering Excellence; Manufacturing Excellence; Marketing Excellence; Service Excellence; Partner Excellence;

Notable products and technologies

1981 world's first automotive navigation system; 1982 world's first in-car computerized equalizer; 1990 7909 CD Tuner; 1991 5700 DAT headunit; 1993 7982 world's first in-dash 3-CD Changer; 1994 world's first speaker utilising DDDrive Technology; 1998 world's smallest CD Auto Changer; 2001 world's first swivel in-dash monitor; 2004 world's first Dolby Digital EX aftermarket in-car product; 2004 world's first company to manufacture a component which can interact with an iPod; 2007 introduction of the iDA-x001, the first headunit developed in partnership with Apple to utilise the iPod;

Read more at Wikipedia.org