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Game Boy Micro (ゲームボーイミクロ, Gēmu Bōi Mikuro^?, trademarked Game Boy micro) is a handheld game console developed and manufactured by Nintendo. The system is the third major redesign of the Game Boy Advance, and is marketed towards the "image conscious" consumer, with emphasis placed on its small size and sleek design. According to Nintendo of America executive Perrin Kaplan, its codename during development was Oxygen. The unit also has a model name of "OXY-001" on the back.

Introduction

The Game Boy Micro was officially unveiled by Nintendo of America's (then) vice president of sales and marketing, Reggie Fils-Aime, at the company's E3 press conference on May 17, 2005. The system was released in Japan on September 13, 2005 and in North America on September 19, 2005. It was released in Europe on November 4, 2005 and Australia on November 3, 2005. It has also been released in China as "iQue Game Boy Micro" on October 1, 2005. It has also been released in South Korea on November 9, 2005.

The system retails for US$99.99 , compared to US$79 for the Game Boy Advance SP. The system was originally available in black and silver, and a red 20th Anniversary Edition was later released. During the 2006 'Black Friday' sales, the 20th Anniversary Edition was sold for US$39.99. In Canada, the Game Boy Micro retails for approx CDN$119 but has sold for as low as CDN$29.99 (July 2006). In Japan, the handheld runs for about only ¥8000. The system sells for €95/£69 in Europe, although as of September 2006 most major high street retailers in the UK are selling the system for £39.99. In Australia, although its retail price is listed as AUD$99.95, it has been selling for as little as AUD$49.95. And in China, it sells for RMB¥880, RMB¥212 more than the iQue GBA SP. In South Korea, it is ₩50000, which is about $45(U.S.)

in mid 2006 the Game boy micro cost 49,99€ in Belgium.

As of May 2007, the Game Boy micro is $49.99 in North America.

Design and specifications

The Game Boy Micro retains most of the functionality of the Game Boy Advance SP, but with an updated form factor. It is smaller than previous Game Boy systems. Compared to the iPod mini it is slightly bigger and about two thirds the weight. Additionally, it features a backlit screen with the ability to adjust the brightness so as to adapt to lighting.

Read more at Wikipedia.org